News and Events

American confectionary wholesaler relocates to Dunstable

American confectionary wholesaler relocates to Dunstable

Friday, 26 August 2016

American confectionary wholesaler Innovative Bites has relocated its UK headquarters in a bid to be closer to the historic Nottinghamshire sweet maker it acquired earlier this year.

The 103,000 sq ft site in Dunstable, Bedfordshire, is two-and-a-half times larger than the company's former premises in Southall.

The move comes on the back of the group's acquisition of Bonds of London in April 2016. The business, which trades from Sutton-in-Ashfield, began making handmade sweets in 1895.

Innovative Bites said the decision to relocate also comes on the back of "continued growth in demand" for its confectionery products, including Twinkies, Mega Marshmallows and WarHeads.

In addition, the new location brings the two strands of the business, Innovative Bites and Bonds of London, closer geographically.

Vishal Madhu, director of Innovative Bites, said: "Moving into our new premises is a strategic move that has been on the cards for some time. We have seen an increasing demand for American confectionery here in the UK, which has meant we simply outgrew our previous site."

"The move will allow us to streamline our operation and operate more efficiently in a larger purpose built warehouse. The additional space and facilities will also allow us to improve our offering to our customers, not only of American lines but also British lines from our business, Bonds of London."

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