News and Events

An Introduction to Content Marketing

An Introduction to Content Marketing

Tuesday, 21 January 2020

Time: 21 January 2020, 09:00 – 13:00
Location: Basepoint Innovation Centre and Business Base, 110 Butterfield, Luton, LU2 8DL
Cost of Event: Free

This training course is for anyone who is thinking of starting their own business or has recently set one up. This practical workshop will look at how to create good content and the right platforms to use it on.  If you are new to marketing, we recommend attending the ‘Taste of Marketing’ and the ‘introduction to social media’ courses first.

What will I learn?

-How to undertake Customer Profiling.
-How to differentiate yourself from your competition.
-What types of content can be created and direction on where you can publish it.
-How to create a content marketing strategy as part of your overall marketing plan.
-How to develop and strengthen your brand through content marketing.

To book, click here

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