News and Events

Digital Strategy Workshop : website and search

Digital Strategy Workshop: website and search

Friday, 22 September 2017

Venue: Cranfield Innovation Centre

Address: University Way, Cranfield, Bedfordshire, MK43 0BT

Date & Time: Friday 22nd September 2017, 9:00am-1:00pm


The morning looks at two key parts of a digital strategy: websites and search engine marketing.

We start by looking at the role of a website. Too many companies start with technology, where they should start with their ‘customer journey’ and work out how a website can help.

The main lesson is that the content, functionality, and navigation of the website should focus on the customer, not your organisation – which is harder than it sounds.

It’s then time to look at how a website can also add value to your existing product – and it can often help in more ways than you think.

The morning then moves on to look at search engine marketing and why Field of Dreams was wrong: if you build it, they won’t necessarily come.

We take a look at the various search engines, the difference between ‘SEO’ and ‘SEM’, and discuss which is right for you.

We end with some tips on hiring an agency.

Who should attend

Owners, directors, and marketing managers who want to make sure their website is led by their

What you will learn

How a website can help your business … by not focusing on your business

The bronze, silver, and gold of websites

How (not) to hire an agency

Business needs, instead of technology.

Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend.

Click here to book.


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