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Exporting is GREAT webinar: Export your products, not your perspective

Exporting is GREAT webinar: Export your products, not your perspective

Monday, 05 December 2016

Date: Mon, Dec 5, 2016
Time: 10:00 AM - 11:00 AM
Location: Online, UK

In this webinar we'll look at the secrets of international marketing.

Reaching new customers overseas isn't just about translating glossy brochures, converting price lists or having local contact details. You need to recognise how customers differ culturally around the world.

In this talk we explore psychologist Dr Geert Hofstede's six dimensions of cultural difference and the practical applications they have for every exporter.

We'll look at questions like:
• who should provide endorsements for your company?
• how much choice you should offer customers?
• what sort of photography motivates buyers?
• whether you need to provide instructional content?
• which style of language works best for readers?
By the end of the webinar, you’ll be able to answer these questions for each of your target markets.

To register for this webinar click here.

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