Visitor Economy

These are exciting times for the visitor economy. With the arrival of Center Parcs Woburn Forest and an impressive array of existing visitor attractions, including ZSL Whipsnade Zoo, Woburn Abbey and Safari Park and Wrest Park, Central Bedfordshire is gaining recognition as a place to visit and stay.  The Visitor Economy already employs over 9,000 people across almost 650 businesses. 

With Experience Bedfordshire, the tourism organisation for Central Bedfordshire, we enhance the area’s reputation, building on the skills of those employed and the standard of attractions and facilities within the sector.

Visitor Economy

Woburn Enterprises

Incorporating Woburn Abbey, Woburn Golf Club, The Woburn Hotel and Woburn Safari Park. Woburn Safari Park is one of the UK’s oldest wild animal parks.

Just Go

Just go motorhomes has the largest, self-drive motorhome hire fleet in the UK.

ZSL Whipsnade Zoo

Located on the picturesque Chiltern Hills, ZSL Whipsnade Zoo is home to over 2,500animals.


With their headquarters in Central Bedfordshire, Whitbread is the UK’s largest hotel, restaurant and coffee shop operator with 45,000 employees nationwide.

Center Parcs

Center Parcs revolutionised the holiday market in the UK when it opened its first Village in July 1987, providing short break holidays in the forest on a year-round basis

Marston Vale Trust

The Marston Vale Trust own and operate the Forest Centre & Millennium Country as a social enterprise, with all profit generated ploughed back into creating the Forest of


Shuttleworth is home to The Collection of over forty antique airworthy aeroplanes alongside vintage cars and buses, motorbikes, bicycles, and agricultural exhibits...