What is it?
Platform companies and business models are now becoming increasingly pervasive across a broad range of sectors spanning both business-to-consumer (B2C) and business-to-business markets (B2B). From platforms like Amazon and Alibaba to recent contenders like Shopify, Agroclub, Fresha, and Teachers Pay Teachers, the aim is to efficiently connect directly consumers with producers, making it possible for consumers to buy products cheaper and for producers to increase their market share.
This workshop aims to address the skills gap amongst executives in UK SMEs regarding the unique dynamics of platforms, the changing competitive landscape, and how they should react.
Participants will be able to:
- Enhance their strategic knowledge of Platforms and enable them to identify and manage the opportunities and threats in the new platform environment
- Work on a toolkit for growing their companies and manage multiple business models
- Participate in business clinics with Cranfield University Academics where they can ask for help and get their ideas going
Find out how to register.