Essentials to Excellence: Charities - how to create value through branding
There has always been much talk, misunderstanding, and debate around the concept of branding! What is it? Do charities need a brand? And, if so, how do we develop a brand?!
Aimed at CEOs, managers, fundraisers, and trustees, this webinar will discuss the concept of branding within a charity. We will discuss what a brand is, why branding is important, and how your brand goes much deeper than your logo or website. We will also look at how you can build a charity brand with limited resources and some quick wins!