If the fundamental purpose of marketing is to increase profit for a company, what is the fundamental purpose of marketing in a not for profit charity?

Aimed at CEOs, marketing managers, fundraisers, and trustees, this webinar will discuss the importance of marketing and what it is within a charity context. We will look at the importance of marketing and how, through developing a simple one page marketing plan, you can help grow a charity’s online community, raise awareness and increase donations!

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