After a bumpy ride this year, many product businesses are wondering what lies ahead, and how to make the most of this key selling period while staying motivated and focused.

Catherine will talk you through:

• What you'll need to prepare for Q4
• Why sales can fluctuate and what to do to build consistency at this all-important time
• Your ideal customer and what it takes to persuade them to buy from you at Christmas with the cost of living crisis on their minds
• Why an email list is your secret weapon when it comes to boosting sales at Christmas
• The one thing that, above all, will grow your sales membership The Resilient Retail Club.

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