Who is this webinar suitable for?

Getting pricing right is a vital consideration for practically every type of venture - whether you are pre-start, early-stage, early-stage or established as an owner-manager or employer.

Overview:

We'll look at the principles of pricing and:

• Differing approaches to pricing a service and/or product
• Calculating costs, prices, breakeven, mark-up and margin
• The pros and cons of discounting
• How pricing astutely can improve profitability and enhance brand loyalty

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