Consider this: would you rather read about the people in a company, their values, their ethos and what motivates them, or read a corporate statement?
Telling your story in your own words gives out a powerful message. It’s the same for your company’s environmental story. Too many businesses rely on policy documents to tell their stakeholders and customers what they’re doing about sustainability and why, when the story behind their actions is far more personal and appealing.
If you want to banish greenwashing and corporate weasel words, come along to this online event where Kim Hughes of Goldings Communications will be giving her take on how you can frame your environmental journey in storytelling terms. You can benefit from her tips on how to tell your story so people want to read it and buy into it.
After Kim’s presentation, you will get the chance to put your learning into practice with a workshop exercise.
The event is free of charge and we welcome new businesses who want to learn from us and from each other. It is suitable for anyone involved in marketing and who wants to tell their sustainability story.
Our Speaker – Kim Hughes has more than 34 years’ experience working across social housing, education, not-for-profits, local government and SMEs. Goldings Communications explores and maximises communications channels to deliver compelling brand messaging; helping to tell your story to the right people at the right time.
Free to Central Bedfordshire businesses.
Register for event.